How Data Helps Cities Achieve Vision Zero Safety Goals
‘the ability to assess high level driving characteristics and behaviors at aggregate in an entire jurisdiction allows for quick identification of specific hazardous driving areas’
With the marginal cost of a First Responder deployment ranging from several hundred to several thousand for a collision incident, the value of the Coaster app for “Smart Cities” traffic engineers and departments of transportation lies in “crowdsourcing” and using the aggregate data of drivers using the app for accident reduction. The data can be helpful in finding clusters of harsh braking within the municipality, indicating potential “hot spots” for further investigation for possible accident reduction. This may lead to actions such as changed traffic signal timing or other corrective actions.